nfinitiv

Marty Zwilling

CEO & Founder of Startup Professionals, Inc.; Advisory Board Member for multiple startups; Angels Selection Committee experience; Adjunct Professor at Embry-Riddle University

Traditional marketing

5 Ways to Make Your Marketing More Memorable

Traditional marketing and media are just not enough to attract and excite today’s generation of customers. As a business consultant, I often have to remind small-business owners that their marketing needs to be more interactive, versus the traditional “push” model, where you broadcast your message to as many people as possible. Also Read: The Top 20 …

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entrepreneur

6 Ways To Improve Your Odds Of New Business Success

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. They always ask me for the key reasons that other people fail, but because I’ve seen so many different situations, I’m …

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4 Simple Steps Will Get Startup Financial Projections

4 Simple Steps Will Get Startup Financial Projections

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Yet every business requires revenue and volumes, as certainly as it requires a product to sell. Thus, financial projections for up to five …

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5 Keys to Jumpstarting Your New Venture With Skilled Advisers

5 Keys to Jumpstarting Your New Venture With Skilled Advisers

Some entrepreneurs view an advisory board as a burden and ignore the big potential payback. n my experience as an angel investor for new startups, I’m always surprised by how many entrepreneurs are looking for funding without outside advisors. An experienced Board can give them credibility, as well as advice on the many pitfalls of starting a new company. Especially …

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