Business & Marketing


Book Cover

SWOT your marketing success

When you need to gain a better understanding of your target audience, what do you do? You conduct audience research and create buyer personas. So what should you do when you want to get a better understanding of your business and marketing strategy? You do a SWOT analysis.

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5 Benefits Of Marketing Automation For A CMO

Marketing automation is more than scheduling your social media posts. As a CMO, you should be aware of these 5 benefits. The realms of marketing have changed by leaps and bounds in the last few years.

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