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Business & Startup

QA testing

How QA testing can help startups more than you think

QA testing can help your business get ahead, beat your competitors, and engage a lot of customers. Here is how When you are just launching a business or entering the market with a brand-new product; due to resource constraints, you may be tempted to cut corners and use a minimally viable product. However, refusal from QA …

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hiring

Eliminating hiring on gut feeling: How Pulsifi bridges data and hiring

By unifying multiple hard and soft skills data on each individual, Pulsifi is able to generate a personalised report on the individual’s fit for the company “After working at and founding various small and large companies, my co-founder and I realised that the biggest challenge every company faced was the same – their people.” That …

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consumer behaviour

What influences customers behaviour and attitudes?

Many startups​ strive to know what influences consumer behaviour so they will be able to set the right target market In order to build a successful business, you need to understand your customers. Of utmost importance is having an understanding of their attitudes toward products or services. Attitudes come from feelings and emotions that lead …

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FINANCIAL CRIME

CONNECTING FINTECHS AND FINANCIAL INSTITUTIONS IN THE BATTLE AGAINST FINANCIAL CRIME

While it is difficult to quantify the true economic and societal costs of financial crime, we know only 1% of laundered funds are detected, suggesting that the current system of financial crime prevention is not working. Globally, it is estimated that between $800 billion and $2 trillion in laundered money flows through the financial system …

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DIGITAL VISIBILITY

HOW FINTECH COMPANIES CAN BOOST THEIR DIGITAL VISIBILITY WITH SEARCH

DIGITAL VISIBILITY: The pandemic has accelerated adoption of digital services and the move away from traditional banking. Studies reveal six in ten became more reliant on technology for money management during the first half of 2020 and less than 50% plan on returning to physical branches after COVID-19 subsides. Moreover, according to a 2020 CFO Barometer, 70% of Financial Directors are …

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Traditional marketing

5 Ways to Make Your Marketing More Memorable

Traditional marketing and media are just not enough to attract and excite today’s generation of customers. As a business consultant, I often have to remind small-business owners that their marketing needs to be more interactive, versus the traditional “push” model, where you broadcast your message to as many people as possible. Also Read: The Top 20 …

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entrepreneur

6 Ways To Improve Your Odds Of New Business Success

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. They always ask me for the key reasons that other people fail, but because I’ve seen so many different situations, I’m …

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