Pitch deck do’s and don’ts

Pitch deck do’s and don’ts

Here are 7 tips to help you make your pitch deck stand out – The do’s and don’ts

In the first place once you’ve picked the best pitch deck for your startup, there are a few design elements to keep in mind. Therefore this will ensure that your pitch deck looks at its best when the time comes to present it to investors. Furthermore below are some tips to help you make your pitch deck stand out from the rest, Pitch deck do’s and don’ts:

7 tips to help you make your pitch deck stand out

1. Only use images

For instance images that are relevant to your presentation. Visuals – like charts, graphs, and videos. Generally these can be incredibly effective in demonstrating your product’s viability. However don’t put in any visual aids that don’t do anything except just take up valuable space in your deck.

2. Don’t make your pitch deck too long.

Generally focus only on the most important aspects of your company and save the technical details for follow up questions. As a rule remember, when it comes to presenting your company, it’s best to leave your audience wanting more always.

3. Maintain a balance of text and images.

For instance text is great at describing specific details about your product, but images are for the most part greater at demonstrating how your product works. Ensure that the text and images complement one another for a more streamlined presentation.

Also Read: What things do investors look for in startup.

4. Don’t use small fonts

In particular don’t use small fonts in your pitch deck. If your audience is constantly squinting to read what your pitch deck says, it will create a bad impression and decrease their engagement.

5. Clearly label each slide

In addition clearly label of your pitch deck. Always give each slide a simple, memorable title. This generally makes it easier for your audience to refer to when they ask follow-up questions.

6. Don’t use too many bullet points.

For instance if you pack each slide with nothing but text, subsequently your audience will be obligated to read everything and distract them from your overall presentation.

7. Tell a story with

Above all tell a story with your pitch deck. Consequently don’t be afraid to inject some emotion into your pitch. In particular it will engage your audience on a personal level and better convey the need for your product to exist.

Also Read: What different types of investors are there for funding your start-up?

Investor Philosophy

For the most part every investor has a philosophy that underlies their approach to investing. Generally some investors are strictly in it for the return. However others take a strategic approach, looking to support startups that will benefit their parent companies. For example, one investor might decide to focus only on startups that sell into Fortune 500 companies – because that is where there’s big money to be made.

Another investor may focus on green technology or social enterprises. An investor who specializes in a certain area, say green technologies, will come to know that area very well. And be able to understand the playing field, competitors, trends and buying behaviours.

They may also want to invest in companies that have synergies with each other.

To conclude whether they’re in it strictly for the return, or whether they are doing it strategically, most good investors will have a thesis or area of interest. And if you are looking for their money, you need to know what their thesis is.

Pitch deck essentials apart from the do’s and don’ts.

Opinions vary on some of the outlying details. The following outline contains the slides that investors will most certainly be looking out for.

1. Company Purpose – Your mission and vision. Keep this slide short and punchy

2. Team – Introduce your key personnel and their track records

3. Problem – What problem are you trying to solve?

4. Solution – How your product or business solves the problem

5. Opportunity – Why the iron is hot and investors should strike now

6. Target market & distribution – Define your target consumers

7. Total addressable market – Show how you calculate the market

8. Product – Key features and the all-important demo

9. Business Model – How you’re going to make people give up their hard-earned money

10. Competition – It is important to show a perceptual map on how you are positioned compared to your rivals.

11 (a) Seed & above: Traction – What progress you’ve already made

11 (b) Pre-seed: 5-year plan – Include strategic plans for your startup

12. Fund usage – How much are you raising? What will the funds be spent on?

13. Exit strategy – Identify companies that may be interested in acquiring you in the future

Let us know if you have any comments on how we can improve on your pitch deck.

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