Business Expansion Solutions

Your business has matured into a thriving company with a place in the market and loyal customers. Sales growth is not explosive but manageable. Business life has become more routine. It’s time to focus on expansion and to push your growth to new heights.

This business life cycle is characterized by a new period of growth into new markets and distribution channels. This stage is often triggered by the business owner’s desire to gain a larger market share and find new revenue and profit channels. Bring in the experts to ensure your market expansion efforts are sustainable.

Our services

Market Research Solutions
Customer Profiling
Customer Experience Surveys
Market Opinion Surveys
Market Penetration Analysis
Market Segmentation Plan
Market Development Plan

Diversification Plan Solutions
Customer Referral Program Development
Pricing Methodology Review & Enhancement
Operational Infrastructure Review
New-Market Analysis
Internal Talent Assessment
risk analysis and mitigation plan and many more...

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Business Expansion Mistakes

Reason #1: Not knowing the users or customers enough

When you are building a new business, your success really depends on how fast you are able to find the critical problematic factors for customers and come up with offerings to resolve them. This really means you would put yourself into the shoes of the users or customers to know their situation and identify what will work best for them. An overseas market presents this big challenge when you are not much familiar with the need of the users and customers there and at times it becomes hard to establish some way to make right decisions.

Reason #2: Expecting the same business model would work everywhere

Each set of new customer segment would mean what product offering works for them and what key value the customers see in the offerings that could change significantly from one segment to another. And this applies to a segment in a faraway domicile too. Wrongly, many companies fail to understand this and continue to expect that the same product offering and the same business model would work everywhere they go.

Reason #3:Missing the local connection.

An international market brings in lots of uncertainties for the company owners and in many times, they choose to put in their own trusted man or team. They expect that with a trusted man who has delivered in the domestic market, they can get a control over uncertainties in a new terrain. This strategy usually results in disastrous outcome.

Reason #4: Costs in serving international markets

When you are not too familiar with local regulations and culture, you may end up discovering that the costs just don’t add up for you to be in a profitable level. Unless you see rationally if there are any ways to work around reducing the costs, the plans would back-fire.

Reason #5: Ineffective execution

Many times, companies fail at international expansion because they’re not paying attention to details during execution and thus end up missing the big picture. So, in short, your global ambition must be in line with the understanding that international business is not just an expansion of the domestic operations. It will be a new business with different requirements and considerations, unique to those new markets.

Other Services & Solutions for Start-ups

Idea & Launch Stage

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Growth Stage

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Maturity Solution

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“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill

Business Expansion Solutions