There are many variations of a ‘pitch’. They can be daunting but an invaluable skill to master. Here is a list of 5 Solid techniques to win that pitch!
Whether you pitching in a job interview. For instance why you’re the best for the position. Thereby why you’re capable to fill it. As an example why you deserve it. In conclusion there’s the infamous ‘elevator pitch’. In addition to where you have only 30-60 seconds to get your idea across. Coupled with there’s the classic sales pitch and many variations of a “pitch” and techniques.
At some point in your life and career, You’ll have to pitch! It can be daunting. Yet, an invaluable skill to master. If you plan on avoiding any sort of attempt at pitching. Furthermore there’ll come a time where you need to hear a pitch. In short need to know how to filter the good from the bad.
For the most part pitching was never second nature to me. It does take time to get comfortable with it due to past traumas. Like that one time for instance , when you got laughed at presenting to your class in school? Above all it could be just being in the spotlight in general. Above all it’s an introvert’s worst nightmare.
In summary Don’t let all that get in your way. I summarized what makes my pitches winners using these techniques. Here are my 5 P’s to pitching perfectly. By ticking off all these things then I’m confident enough to get through it.
Firstly, for others to believe in your idea you need to make sure it’s presented well. You need to show that you’ve especially put in the time and energy. Coupled with hard work needed to get across what you’re pitching.
So then start by doing the research. For instance don’t cut corners, whether it’s an interview where you’re selling yourself or a sales pitch. To begin with do the background work on the employer or investor. In particular it’ll help you out in the pitch. Furthermore you’ll come across enthusiastic, capable to answer on-the-spot questions, and prepared.
Secondly, you need to be comfortable with your pitch. This will only come with especially with practice. In addition to that’ll come with time. In summary take the time to run through it, again, and again.
Pitch to anyone. A diverse group ideally. These people will pick up on different things that need improving. I always find practicing a pitch in front of friends the hardest people to stand in front of. They’re the people I have fun with. So being professional and somewhat serious makes me uneasy. But it’s important to get out of your comfort zone. Practicing in front of various dynamics gets you more pitching experience.
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You want your demonstration to be flawless. The audience you’re pitching to will have been through hundreds of these– probably more. They’ll see your dedication.
3. Promote Yourself
In a pitch, you’re not just promoting the idea. You’re promoting yourself. Your product or service, for example, could potentially be the best in the market however a pitch means more than a sale, they mean partnerships.
If you’re not promoting yourself in the right way. It could comprise the pitch. Future investors know it’ll be less work for them if you show you’re the real deal.
I always show off my work ethic and that of my agency’s too. Use examples, facts, and passion. This will appeal to the audience.
4. Preach It
I’m a storyteller at heart. I always present my pitches like I’m telling a story. This means forming an emotional connection. Specializing in employer brand allows me to relay some great, real-life stories.
My advice would be to perfect your style. Pitching doesn’t come with a structure. You can be flexible with it by adapting according to your audience.
Connecting with the audience on a human level has always been the lasting effect, rather than just a list of figures. Never underestimate the act of giving someone goosebumps. You never know, they might never forget it.
5. Perfectly Clear
You don’t want to turn up to any sort of pitch with a powerpoint of jam-packed information. Powerpoints are fine to use. Just think visually creative. You want your pitch to be interactive. You’re telling a story through relevant content. Make sure it flows. The tool Prezi is great for this. You need to show clear, concise facts and figures to back up your points.
You’ll be pitching with confidence if your pitch deck is up to scratch. You believe yourself this is a winner. Make sure you show the audience that.
When it is a pitch where you have no visual aid then focus on your delivery bearing in mind it still needs to flow clearly. I find it best to make it more like a conversation. Make key points. Let the audience ask the questions for you to expand on. This will avoid you turning a pitch into a speech. It will also prevent you from overloading on information they might miss. Solid techniques to win that pitch!