The perfect pitch deck.
Creating a good pitch deck is hard, creating a great pitch deck is even harder imagine trying to create the perfect investor deck.
There is lots of advice and many blog posts out there on how to structure a pitch deck. However, I’m still seeing pitch decks and presentations given by even very experienced founders that are far away from what I expect as a VC. That’s why I created a pitch deck for startups a “The perfect pitch deck” that I would love to see when being pitched. The perfect content for a slide deck depends on the stage, segment and character of each individual startup as well as the recipient
For instance let’s look through applications for startup services: a lot of them are great, some of them…not so much. Why? One of the main reasons is that the pitch deck is incorrect or incomplete. There is actually not a perfect blueprint for a pitch deck
We’d like to share with you a few hints and guidelines on what we expect from a pitch deck. That way, you can up your chances of leaving a lasting impression.
By the end of your pitch deck, we should have the answers to the following questions:
1. Why you?
2. Why this?
3. Why now?
For the most part that’s easier said than done, of course. Generally we often see simple mistakes, such as missing information, overcrowded slides, a lack of research, confusing or contradictory statements, typos, etc…
As a result take extra care to avoid these blunders, Please! For the most part this will help us and especially you!
Above all how can you avoid this? To begin with do your research and create a sound structure for your pitch deck. Take us on a journey. Show us all the aspects of your company that we want to and should know about.
Some General Thoughs:
Most founders struggle to understand the simple logic: A pitch deck is a teaser. Its goal is to create appetite and reach the next stage — and not to give a full view of everything you think could be relevant about your company. Have you ever heard of a great startup that was declined by a VC due to missing details in the pitch deck? The attention span of a VC is even shorter than you might think. Be as striking, simple and short as possible. Laser-focus on the most important aspects of your business.
A great place to start is to include the following dimensions and answer these sample questions for a perfect pitch deck:
- Problem → What problem are you addressing?
- Solution → What solution do you offer?
- Product → What is your product?
- Vision → What’s your vision today, in a year, in five years?
- Market size → How big is your (addressable) market?
- Competition → Who are your competitors (direct and indirect)?
- Business Model → How does your business work? How do you plan to make money?
- Status and roadmap → Where are you today? What key milestones do you want to achieve in the next 12 months?
- Team → Who are you? Why are you the right team to build this?
Last but not least, pitch deck design matters. We don’t expect you to have your corporate identity completely figured out – or even having a logo yet. Just prove to us that you have a good feeling for form and function. After all, an image is worth a thousand words. How you design your pitch deck gives us tons of insights into how you plan on building your product, even if you’re not a designer.
Check these slides as guidance ONLY:
- Sequoia Capital’s commented pitch deck outline
- Dave McClure’s guide to pitch deck
- “What we Learned from 200 Startups Who Raised $360M”
- “Startup Pitch Decks: A collection of real fundraising decks from real startups. In total, these decks have raised over $400 million.”
- “Pitch deck collection from VC funded startups”
However if you wish to use our “Pitch Deck Analysis” service, please contact us.