A Survey of 5000 Startups Identifies Common Omissions Entrepreneurs Make.
As an entrepreneur, creating a compelling pitch deck is an essential part of the fundraising process. But what if your pitch deck fails to live up to expectations? According to a recent poll of 5000 Startups conducted by nfinitiv in 2022, entrepreneurs typically leave critical information out of their presentation decks. Several Startups only offered slides on the following areas, according to the research:
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As we can see from the above table, the most common slides in the pitch decks were target market and opportunity, followed by the problem, company vision and value proposition and traction, whereas, the least common slides were Go-To-Market, Competition and Competitive advantage and Business Model.
When it comes to pitching to investors, it’s important to remember that each element of your pitch deck serves a specific purpose. Focusing solely on certain topics, such as your target market and opportunity, while neglecting others can make it difficult for investors to fully understand your business and its potential for growth.
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For example, while it’s important to clearly articulate the problem you’re solving and your target market, it’s also crucial to provide a detailed solution and demonstrate traction. Potential investors also want to know about the financial projections, the team, the competitive landscape and the go-to-market strategy.
In summary, a successful pitch deck should cover all aspects of your business. By including slides on each of the topics listed above, you can give investors a comprehensive understanding of your business and increase your chances of securing funding. Remember to always tailor your pitch deck to the specific investors you’re meeting with and to address any specific questions or concerns they may have. Remember that investors are always looking for the next big thing, so make sure your pitch effectively communicates why your business is it.